TikTok Launch
“The Arora Online team has thoroughly impressed us with their expertise, ideas, and all-round flexibility. In addition, they have delivered content that looks effortless and has exceeded our expectations. They have surprised us and tugged at our team’s heartstrings as we have thoroughly enjoyed seeing them bringing our brand vision to life in videos that have been cute, charming, and emotional. Importantly, we have felt completely safe with Arora Online as we entered this uncharted territory.”
Thomas Sorensen, General Manager at Jekyll and Hide
LET’S SHINE SOME LIGHT ON THE MATTER
Jekyll and Hide, a highly revered South African leather goods company enlisted social media experts Arora Online to launch their TikTok account in a way that would add value and deliver results. The brand, which has been around since 2002 is known for authentically-crafted, high-quality products that provide long-lasting value to customers.
As the social media landscape has shifted and the way it functions has changed, audiences are increasingly looking for content that has tangible value for them, whether it’s informative, educational or entertaining. Arora Online – having grown up with the TikTok platform since its infancy – was perfect to assist Jekyll and Hide with this mission as we understand how TikTok trends work and can be leveraged to maximise reach and engagement.
THE LIGHT BULB MOMENT
Just like Jekyll and Hide, TikTok is all about authenticity, and as the TikTok experts, Arora Online understands that the voices that ring true for most TikTokkers are those of the influencers they trust. To make a strong debut for the brand, we carefully selected influencers who align with the brand’s values, and can therefore speak authentically to their love for its products. Some of the creators we partnered with to amplify Jekyll and Hide on TikTok include actress Leandie du Randt, TikTok dance sensation Gloria Ngcobo, and The adored Beneke family.
Next, the team knows how to turn strategic and conceptual ideas into content, working with top videographers and photographers to create content that’s right for TikTok: eye-catching and cool, but not overly produced.
To round it all off, the Arora Online team has a deep understanding of how to get the most out of one’s paid media, ensuring that brands don’t have to rely purely on paid reach and ads. Ongoing data analysis guides the iterative strategy so that learnings inform execution.
YOU CAN’T MAKE LIGHT OF THESE STATS
The results were delivered! In just three months, the Jekyll and Hide TikTok account has over 5 000 followers, with over 5.6k likes on content. In the first two months since the launch, the brand’s TikTok content racked up over 1 million impressions and over 14k clicks, driving brand awareness and website traffic.
These impressive stats are not just luck: they’re thanks to the strategic creativity of the team at Arora Online.
ARORA ONLINE SERVICES
TikTok Marketing
Social Media Marketing
Video Production
Content Strategy
Influencer Marketing
Paid Media
Data Analysis
