Social Media & Marketing Launch
Location: Cape Town, South Africa
Arora Online staff has great enthusiasm, always professional and polite to work with. We have been dealing with Arora Online since October 2024 for the marketing at our Wooddrive Lifestyle Centre Shopping Centre and because we received such excellent services from them, we added our Westcoast Village and Pinehurst Shopping Centre to their portfolio from March 2025.
Toufeeqa Abass, Lease Administrator Commercial Properties Division
LET’S SHINE SOME LIGHT ON THE MATTER
Wood Drive Lifestyle Centre, a new shopping destination in Sunningdale, Cape Town, opened its doors in October 2024. With no prior online presence, the challenge was to establish and manage a full suite of social media accounts (Facebook, Instagram, and TikTok) to drive awareness and encourage foot traffic to the centre. Arora Online was tasked with delivering a comprehensive strategy, including TikTok marketing, social media marketing, video production, content strategy, paid media, logo development, and reporting/data analysis.
THE LIGHT BULB MOMENT
Our team approached the Wood Drive Lifestyle Centre project with a dynamic, ground-up strategy, launching their social media presence from scratch in October 2024. We blended creative storytelling with data-driven insights, crafting a content strategy that highlighted the centre’s unique offerings while leveraging video production to dominate TikTok and Instagram Reels. Paid media campaigns were meticulously targeted to engage the Sunningdale and broader Cape Town community, while real-time reporting allowed us to refine our approach for maximum impact.
The success of this initial phase—marked by rapid follower growth, high engagement, and tangible increases in foot traffic—earned the trust of the centre’s management. By late 2024, our proven results led to an expanded contract, entrusting us with full-scale marketing responsibilities, including on-site activations and a comprehensive promotional strategy to elevate Wood Drive Lifestyle Centre’s presence even further in 2025.
YOU CAN’T MAKE LIGHT OF THESE STATS
The results were delivered! In just three months, the Wood Drive Lifestyle Centre social media pages delivered some impressive results. Instagram reached over 185k users and gained 500 followers, while Facebook boasted over 330k reach and over 1 300 new followers.
These impressive stats are not just luck: they’re thanks to the strategic creativity of the team at Arora Online.
ARORA ONLINE SERVICES
Logo development
Social Media Marketing
Paid media strategy and implementation
Video Production
On-site Activations (Planning + Execution)
Data Analysis
